Trends

Why brands and marketers are falling short and where the opportunity lies.

GLP-1 medications are shifting shopper behavior, but overtargeted messaging risks missing the broader wellness trend.

Nearly two-thirds of consumers turn to Walmart or grocery stores to purchase their supplies, according to data from Breaktime Media.

From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026.

Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities.

As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities.

Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages.

Retail Cities' Brian Owens shares opportunities for brands along the latest consumer journey.

Consumers look to the category for more than quenching thirst, Circana research shows.

Report shows that Americans’ shopping habits change amid economic uncertainty.

New research suggests that although brands should treat the milestone as a meaningful commerce opportunity, they shouldn't assume universal enthusiasm.

When every day is the next big sales event, emotion beats timing, writes Momentum Worldwide's Adriano Lombardi.