Health & Wellness

A report from Chicory and Mars United Commerce reveals why discretionary categories aren’t doomed — and how rethinking pack sizes and occasion-based marketing can keep treats in the basket.

Research points to changing meal plans and opportunities for smaller formats, hydration and more flexible celebrations.

The Path to Purchase Institute's latest members-only report explores the market forces currently fueling the vitamins and supplements category.

The global spirits giant turns localized shopper insights into smarter store calls, faster decision-making and increased field productivity.

Direct consumer research reveals GLP-1 users aren’t skipping treats, but are reshaping how, when and what they snack on.

GLP-1 medications are shifting shopper behavior, but overtargeted messaging risks missing the broader wellness trend.

As consumers pivot toward spring cleaning and wellness goals, brands must secure visibility across both physical and digital aisles to capture shifting household priorities.

Consumers look to the category for more than quenching thirst, Circana research shows.

The coalition unites Unilever, Google, Pinterest, Tinder and others to analyze the future of socialization. See the group's first set of findings.

New research from 84.51° highlights how consumers are prioritizing health while balancing value. 

Learn how the CPG manufacturer is addressing the challenges of GLP-1 users and exploring new product offerings.

Multipurpose products with added health benefits are catering to growing wellness demand, but marketers must win over today’s more knowledgeable and discerning customers.