Social Commerce

Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging.

The first and only Outlandish store provides space for content creators and brands to broadcast live shopping events and for shoppers to explore popular and viral products.

As consumers become increasingly digitally savvy and more comfortable purchasing products across new channels along the path to purchase, brands are tapping into the power of social media platforms to activate shoppers immediately at the point of inspiration. We dive into the trends, challenges and strategies for social commerce success with two brands that are pioneering this new frontier of the digital realm.