Beverage manufacturers are always chasing innovation, but that pursuit is more important than ever, according to Keurig Dr Pepper's second annual State of Beverages trend report.
New research suggests that although brands should treat the milestone as a meaningful commerce opportunity, they shouldn't assume universal enthusiasm.
Creators are expanding beyond TikTok and Instagram to platforms like Substack, Discord and Reddit, where deeper trust is built through long-form and subscription content.
