Trends

Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group.

The Mars "Tricks, Treats and Trends" report finds over half of shoppers now think of Halloween as a multi-month affair.

The inaugural Affordability Tracker finds that while grocery purchasing power has improved since 2023, shoppers remain highly value-conscious.

Back-to-school shoppers plan to spend more this year, but they are hunting harder for deals and incentives and willing to switch brands or retailers, according to a new Snipp consumer study.

Deloitte predicts $30.4 billion in BTS spending this year, a 6% drop year over year.

Surfside's Jon Lowen explains how retailers can better reach consumers ready to buy BevAlc digitally.

CPGs that plan earlier and think beyond hero SKUs can win the event, writes Harvest Group's Jackie Lewis.

The retailer shares research on why brands should repeat messaging to reach relevant audiences.

The new experience includes ongoing product discovery content, influencer-led storytelling and broad assortment spotlights.

Beverage manufacturers are always chasing innovation, but that pursuit is more important than ever, according to Keurig Dr Pepper's second annual State of Beverages trend report.

The brand’s 'Mic Grab' campaign, featuring two 1990s icons, targets fibermaxxing.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.