In-Store Media

The standards, which are open for public comment until Nov. 1, include clear terminology and recommended ad formats and store zones.

A new state law allows the company to diversify its alcoholic offerings beyond beer and wine at 138 Giant and Martin’s stores.

Dollar General's retailer media network offers real-time data on shoppers in rural, hard-to-reach areas.

Walmart is celebrating the 15th anniversary of Mojang Studios’ Minecraft by offering exclusive licensed products and in-game items.

The launch adds to Dollar General Media Network's existing portfolio of in-store advertising solutions, including digitally connected in-store shelf tags and signage.

With linear TV on the decline and retail media emerging as the center of the advertising universe, Andrew Lipsman opened P2PI’s Storefronts with a call to action for brands to recognize the reach and creative opportunity the physical store offers.

Ryan Cliffe shares how CPGs can balance revenue-focused performance with long-term brand building.

CVS' retailer media network taps into data from the drugstore's 74 million loyalty members.

7-Eleven's retailer media network uses first-party data from its loyalty programs to deliver targeted messages.

The investment will strengthen Superfridge’s in-store marketing and merchandising display solutions and promotional program.