Trying Promotes Buying The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P All Roads Lead to Point of Purchase Supermarkets that try to squeeze in as many products and promotions as possible must be aware that too many messages or brands will only confuse shoppers. Kraft Launches Interactive Display for Kool-Aid 'Kangaroo Jack' Hops Into Stores Tylenol Floor Display Wins Display of the Year Award in OMA Competition Hall of Fame Profile: Dan Bracken A Q&A profile of Spalding Sports Worldwide's Dan Bracken Heineken and Warner Bros. 'Reload' for Blockbuster Campaign Black & Decker Project Place Nabs Display of the Year Award in OMA Competition 7-Eleven Joins Hulk-mania Wal-Mart Lures Fishing Fans First Previous 644 645 646 647 648 Next Last
