In-Store Media

UK retailer’s Tickled Pink campaign features more than 200 products as well as loyalty incentives.

Dollar General, Walmart, Wakefern, Whole Foods and others unveiled store initiatives and updates during the month.

The brands did social media outreach together and also activated at numerous retailers, including Walmart, Albertsons Cos., Ahold Delhaize and Kroger.

The company has raised $10 million to deepen its penetration within the category and expand its network of screens into all major areas of the grocery store.

The British retailer continues to add brands and make over beauty departments.

While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found.

Characters on Britain's long-running TV show to shop Sainsbury's banner, carry branded merchandise.

Why Contextual Commerce Media is Crucial for CPG Success

In 2022, Sam’s Club rebranded its advertising business as the Sam’s Club Member Access Platform (MAP), charting its own course alongside other emerging retailer media platforms