Social Media

See the retailer's new digital advertising placements and integrations designed to support product discovery.

CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.

The report leverages Keen’s Marketing Elasticity Engine to analyze trends across social media, retail media networks, digital and display, and compare the impacts based on brand size and level of investment.

The convenience store chain is trying to appeal to gamers by launching a custom map in Fortnite through a partnership with Umi Games.

The Lego Botanicals global pop-up shop tour is part of a multifaceted campaign designed to celebrate love and connection and remedy loneliness in an increasingly digital world.

The online grocer tested whether exposure to these ads indirectly improved the performance of its social media and search ads.