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Whole Foods Market ran an “Explore the Tropics” campaign in April to spotlight island-inspired dishes.

The Lowe's Creator Network aims to strengthen affinity for both the creators’ personal brands and Lowe’s retail offerings.

Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive.

The effort leverages Kristin Chenoweth’s star power and Chewy’s retail media ad placements.

Kroger reprised the “Latin Flavors” campaign it ran ahead of Cinco de Mayo last year. We take a look at the marketing plan, which included recipe inspiration and sampling products throughout the store.

Wawa's activation included a sweepstakes, while Walgreens' tied into Mother’s Day.