Social Media

The limited-edition lip collection hits retail through an exclusive launch.

The brand’s refreshed effort featuring Hall of Famer Jerome Bettis and current NFL player Justin Jefferson targets football fans on game day.

The brand has partnered with comedians Pete Davidson and Colin Jost to bring consumers a unique experiential activation.

Target continued its strategy of pursuing trendy exclusive collections to drive trips by teaming up with New York-based lifestyle brand LoveShackFancy in July for a back-to-school line for tweens and teens.

The iced tea brand teamed with player Amanda Anisimova for tennis-inspired merchandise and an interactive fan experience.

The beauty retailer is targeting shoppers across age groups with dedicated displays, digital content and influencer marketing.

The brand is teaming with the Arizona Cardinals running back for a season-long, multichannel creative campaign.

The limited-time menu items are promoted on signage in participating restaurants.

The brand's social media effort focuses on common bathroom disputes while reaching young adults during the back-to-school season.

PepsiCo’s Mountain Dew is making an aggressive marketing push at Circle K this summer with multiple sweepstakes and exclusive seasonal flavors.

The Colgate-Palmolive brand offers a sensorial upgrade to brushing, explains how it’s different, and owns the storytelling.

The brand’s inaugural “Biggest Fan” contest connects with consumers by offering prizes, exclusive merchandise and memorable experiences.