M&M's Hits the Road on Cycling's Tour de France The candy brand is using the event to connect with fans in the U.S., blending the event’s coverage with immersive brand experiences. Cutwater Takes the Stress Out of Summer Hosting The cocktail brand leverages actress Parker Posey for the social-first effort that includes entertaining ideas and a national sweepstakes offer. Sprite Campaign Celebrates Six Decades of Hip-Hop The brand uses limited-edition cans and a digital experience to take consumers through the genre’s history. Field Report: V8 Gives Meijer a Rare Exclusive Meijer received a honeycrisp apple berry flavor from Campbell’s V8 Energy this summer, a rare collaboration for the Midwestern mass merchant, which mostly focuses on regional partnerships. Lysol Invites Consumers to 'Address the Mess' the Next Day The brand leveraged actor Jesse Tyler Ferguson for an initiative it hopes will spur a new summer cleaning tradition. Blue Buffalo Helps Pet Parents Celebrate America's 250th The brand is offering an exclusive Instacart deal and tips for pet safety to help consumers enjoy summer celebrations. Go Raw Tempts Consumers With 'Uncomplicate Snacking' Campaign The brand’s inaugural campaign, which will add out-of-home efforts this fall, tries to ease shoppers’ decisions in the snack aisle. Bubly Uses Y2K Nostalgia for 'Melted Ice Pop' Campaign The brand turned to actor Chad Michael Murray for social effort that includes an exclusive limited-edition bundle at Walmart. Best Buy Gives Consumers Look at TV Technology The retailer’s campaign brings RGB LED technology to life in stores. Mug Root Beer Campaign Uses Parody Track to Tout New Flavor The brand leverages recording artist Yung Gravy to invite consumers to celebrate a dirty soda-inspired twist on a classic root beer float. 1 2 3 4 5 Next Last
