A limited-edition line of lip balms launched exclusively at Ulta Beauty as Olipop seeks to compete with functional soda category leader Poppi through co-marketing and account-specific releases.
From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.
Ulta Beauty created its first-ever collective of professional female athletes who embody confidence and resilience to encourage young consumers to stay in the game.
Tarte Cosmetics partnered with Dunkin’ to launch a line of lip products exclusively at Ulta Beauty last summer as Dunkin’ continues to aggressively pursue collaborations with CPG brands.
The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.
