Social Media

The limited-edition capsule collection of handbags and jewelry plays up nostalgia to target Gen Z ahead of the holidays.

Consumers are much more likely to click on social ads closer to the sales events that imply urgency, and there’s a significant customer service gap during peak shopping times, according to Emplifi.

In-store signage supports the August rollout of 7-Select Fusion Energy and 7-Select Rehydrate.

Mars Inc. is activating its National Football League sponsorship with an instant-win game running at Circle K.

Here's a snapshot of an industry leader from the P2PI member community.