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From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026.

The brand teams with the country music festival for the first time.

The partnership makes it easier to connect discovery signals from the social media platform to actual commerce outcomes.

Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer.

Unilever positions the hair care brand as a luxury for consumers.

In a world where the distance between desire and purchase has collapsed into seconds, Snipp’s latest report reveals the five critical moments where brands can still win in today's "zero-distance" environment.

Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection.

DTC fragrance brand Snif launched a Secret Menu line of fragrances exclusively at Ulta Beauty in February as part of an ongoing partnership with the retailer.

The return of the limited-edition flavor coincided with lunar events and encouraged consumer engagement.

Petco continued the trend of humanizing pets by encouraging shoppers to learn their pet’s zodiac sign and buy them associated apparel and toys.