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The supermarket chain ran a “Flavors of Latin America” program in March to spotlight ingredients used in street food-inspired dishes.

Goodway Group's Tim Hurd explains why CMOs need to shift their focus past simply getting consumers to their website, landing page or product detail page.

Nutrabolt’s C4 activated its WWE sponsorship with a sweepstakes running at 7-Eleven and Speedway from March 1 to April 20.

Framed signage and displays marked the March launch of the cosmetics brand at more than 600 Ulta stores and online as it expands beyond Sephora.

The Unilever hair-care brand activated its 18th annual sponsorship of New York Fashion Week in February by launching an A-List Collection exclusively at Target.

Here are the lessons established brands can learn from emerging brands, writes Sarah Nesheim of Crafted.