Social Media

P2PI takes a deep dive with CVS Media Exchange's Parbinder Dhariwal on why the RMN decided to partner with Reddit and how the collaboration will help brands connect with shoppers in a meaningful, contextually relevant way.

Whole Foods Market ran an “Explore the Tropics” campaign in April to spotlight island-inspired dishes.

The Lowe's Creator Network aims to strengthen affinity for both the creators’ personal brands and Lowe’s retail offerings.

Kenvue Brands’ Neutrogena encouraged Walmart shoppers to “reboot your routine” with a New Year’s resolution-themed bulk purchase incentive.

The effort leverages Kristin Chenoweth’s star power and Chewy’s retail media ad placements.

Kroger reprised the “Latin Flavors” campaign it ran ahead of Cinco de Mayo last year. We take a look at the marketing plan, which included recipe inspiration and sampling products throughout the store.

Wawa's activation included a sweepstakes, while Walgreens' tied into Mother’s Day.

Inspired by TikTok sensation Sailing with Phoenix, the activation invites developers to build original games tied to boldness and adventure.

P2PI chats with Ulta Beauty’s Erin Houg on areas of opportunities and future aspirations for UB Media, the RMN’s approach to measurement, and much more.

Coca-Cola leans into fan innovation with new Sprite + Tea flavor, blending digital buzz with lifestyle branding.