Social Media

A pallet display stocks a $15 Lego Creator Springtime Animal PlayPack and a $19.95 Cute Bunny set, both of which are only available at Walmart.

Manufacturers should invest their dollars in a few key areas for success this year, writes Bradley Keefer of Keen.

Here's a snapshot of an industry leader from the P2PI member community.

Direct-to-consumer brand Bubble Skincare arrived at Target in February with an exclusive Hydro Heroes set.

Here are key principles brands can follow to effectively connect with shoppers, writes Aliza Freud of SheSpeaks Inc.

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.

See how AI, social media, inflation and digital engagement are shaping the retail landscape across generations. 

Target dedicated an endcap to direct-to-consumer towel brand Clean Skin Club after the brand’s September launch quickly sold out.

Target in February spotlighted Black-owned brands and partnered with creators on an exclusive line of products.