Social Media | Path to Purchase Institute

Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

Estee Lauder’s Clinique began selling its products through the Amazon Premium Beauty program on March 27.

Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban.

PopClips allows retailers and online sellers to embed live shoppable videos across their social media and Shopify storefronts.

After Chi expanded its presence at Walmart, the brand is now able to showcase and sell products on the popular social media platform.

Actor and wrestler Dwayne “The Rock” Johnson launched his Papatui men’s personal care brand exclusively at Target stores on March 10.