Seasonal

Back-to-school shopping this year is a moment of emotional significance combined with stress. Brands that recognize this deeper purpose can build lasting loyalty.

Candy brand Joyride launched a pair of exclusive SKUs at Target this summer, promoting them with a sweepstakes and a successful attempt to beat the record for the most photos of people holding candy uploaded to Instagram in 1 hour.

The rollout is expected to drive traffic and new opportunities for Best Buy Ads.

Hershey built on the 2024 launch of Shaq-A-Licious XL Gummies, which are shaped like NBA legend Shaquille O’Neal’s face, by partnering with 7-Eleven to release an exclusive Slurpee flavor.

Here are ways for brands to stay relevant before, during and after major occasions.

We break down the marketing plan for Unilever’s Dove Garden Tea Party collection exclusively sold at Target.

Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others.

SC Johnson's Glade is selling a limited-edition Americana collection exclusively at Walmart this summer.

The electronics retailer heavily promoted the June 5 launch and has continued to spotlight restocks of the console.

C-store chains are known to aggressively pursue exclusives from beverage brands as a way to boost trips. We break down the marketing support for 7-Eleven's latest from PepsiCo’s Gatorade.

Better World Fragrance House, a brand from five-time Grammy-winning rapper Drake, launched a Summer Mink scent exclusively at Ulta Beauty in May as part of an ongoing partnership.

Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.