The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.
The first 100 qualified respondents who complete our short survey about retailer media networks used by CPGs will receive a $25 Amazon gift card for their participation.
Bayer's Alka-Seltzer Plus is running a digital campaign plugging its line of over-the-counter items and helping Amazon shoppers distinguish between cold and flu symptoms.
Recent retail news includes personalization advancements, some home improvement remodeling and one retailer's plans to tap Open AI, creator of ChatGPT.
My Ads, which is currently in pilot with seven partners through Best Buy's retailer media network, initially offers self-service reporting for onsite display and sponsored products campaigns.
Kevin Miller, the grocery retailer's CMO, discusses its new retail media shoppable video and livestream solution, and how to attract a younger shopper base.
The Institute's inaugural program will honor the top 20 commerce marketers across brands, retailers, agencies and solutions providers who are pioneering retail media. Nominations extended until April 7.
Webstop will leverage Swiftly's advanced mobile app platform to bring regional and independent grocery clients improved features and a functionality that enables them to capture their share of the growing retail media market.
