Retail Media

Here's how brands can leverage this emerging opportunity at brick-and-mortar sites.

IPG Mediabrands, Coles 360, Dentsu, Lyft Media, MiQ and Wallapop have partnered with PubMatic in the development and launch of Convert, PubMatic's unified self-service ad platform.

Through an integration between the two partners, IAS can enable viewability and invalid traffic (IVT) measurement for Criteo's network of retail media partners.

The platform connects advertisers with shoppers through digital audio advertising at more than 25,000 U.S. brick-and-mortar locations.

Vibenomics has partnered with Placer.ai for visitation data and audience insights that it will use to build an accurate and addressable solution for audio and display advertising in stores.

Shopping list marketing platform AdAdapted will serve shoppable content to consumers during their pre-shop planning phase for TPN's food and household brand clients.

Albertsons Media Collective is replacing traditional digital circular ads with an interactive ad experience on Facebook and Instagram through a partnership with Meta and ad platform Kargo.

The retailer is building on its move that allowed MAP advertisers to attribute in-club purchases for search and sponsored product ads by rolling out additional design, targeting and usability features.

OOH media company Clear Channel Outdoor and data marketing provider Aqfer are enhancing secure data collaboration capabilities through interoperable data clean rooms.

We're keeping the entry window for our third annual OmniShopper Awards open through July 31. The program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.