Retail Media

Just before the merger closed, Quotient launched Brand Safety, a capability within its DOOH platform that helps advertisers ensure inventory is near points of interest, venues or businesses that align with their brand and messages.

The deal brings Stingray's channels, including its free ad-supported streaming TV channel Ultimate Trivia, to TCLtv+, a free online streaming service.

The British supermarket operator is hosting separate account-specific sweepstakes with Coca-Cola, AB InBev and Premier Foods.

The company has also expanded its partnership with Rokt to enable brands beyond CPGs to reach Gopuff’s customer base with relevant campaigns.

The network of reverse vending machines for recyclables, which feature digital advertising screens, will be available on media platforms such as Vistar, Place Exchange and Hivestack through a partnership with Screenverse.

Fast-casual restaurant Wow Bao is expanding the reach of its CPG line by debuting at Walmart with five flavors, two of which are exclusive.

Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.

The multi-faceted takeover of the streaming platform starred the retailer's "Welcome to Your Walmart" campaign, which let consumers shop curated lists from celebrities including as Becky G and Patrick Mahomes.

AI software provider VSBLTY has signed a non-binding letter of intent to buy the digital media and content network, which operates 4,500 in-store digital screens.