Retail Radar: Stores Grow Metaverse Footprint

Path to Purchase Institute members can access regularly updated profiles, with several having recently added metaverse sections. Below is a sampling of the latest updates. Members can click the links to learn more on each topic.

Amazon NFT

The e-commerce giant will reportedly launch its own NFT marketplace with 15 collections, some of which have IRL ("in real life") counterparts, in April.

Home Depot Virtual Kids Workshop

The home improvement giant is launching a new feature in Roblox's Redcliff City, where kids learn and play by collecting materials to build projects. 

Aldi Fashion

The discount supermarket chain boasts a loyal fan base, and Aldi is letting them show their love through a limited-edition rollout of clothing and accessories.

Best Buy Teams with Roku

The retailer is partnering with the streaming service to share advertising data. Plus, Best Buy will be the exclusive shopping destination for Roku's new branded TVs. (Read more here.)

BJ's Big Year

The warehouse club chain boasted strong year-over-year sales both in-store and online. It's also poised to extend its footprint into its 19th and 20th states.