Retail Media

The 13th annual ranking of companies behind the “Most Effective” marketing initiatives names multiple P2PI members, including Mondelez’s Oreo, which entered the top 5 for brands for the first time. 

Consumer research from Ansafone delves into the three fundamental aspects of brand perception: awareness, value, and experience.

A partnership with Rippl provides Leap Media Group advertisers a single access point to more than 70 million anonymized U.S. shopper profiles with SKU-level purchase data and attributes.

A limited-time Compassion Store in New York rewarded small acts of compassion with free items, while pop-ups at select Walmart stores are available through June.

The Desire Co. is expanding its expert community and elevating content production capabilities to cater to the growing focus on transparent marketing.

The in-store digital merchandising platform has added 12,000 micro-audience segments, including psychographic and generational, to help brands predict shopper intent and optimize campaigns.