Instacart Promotions gives brand partners, including emerging brands, self-service access and capabilities to launch new deal structures, promotions and incentives with their ad campaigns.
BJ’s Media Edge leverages Microsoft's PromoteIQ platform, offering brands a customizable advertising solution to connect with 6.5 million BJ's members using first-party data.
In this session for the Shopper Insights & Measurement Forum in December, Kraft Heinz and 84.51° executives share how they used behavioral targeting and first-party data to clearly identify Lunchables’ consumer groups and uncover key insights to make business and marketing decisions.
Glanbia Performance Nutrition’s SlimFast gave Walmart an exclusive launch window for a line of intermittent fasting products that launched in September.