Mondelez International teamed up with Albertsons’ retailer media network last fall on a program to convert reach into revenue through in-store activation around the Sargento Cheese Bakes snack brand.
Insights provided the rationale for a sprawling holiday-themed sensory program at Target — one grounded in a full-funnel approach to connecting retail media exposure with in-store activation.
Travel stop retailer says its retailer media network is gaining traction less than a year after launch, with new hires from Lowe's Media Network, Roundel and Hy-Vee RedMedia.
Church & Dwight, Placer.ai and retail strategist Ian Scott will share fresh insights on omnichannel engagement, consumer behavior and the future of the physical store.