Mondelez International teamed up with Albertsons’ retailer media network last fall on a program to convert reach into revenue through in-store activation around the Sargento Cheese Bakes snack brand.
Join leaders from Danone, Roundel, and Chomps to discover how imaginative storytelling, bold creative activations, and emerging tech can captivate consumers in today's demanding market.
Insights provided the rationale for a sprawling holiday-themed sensory program at Target — one grounded in a full-funnel approach to connecting retail media exposure with in-store activation.
Travel stop retailer says its retailer media network is gaining traction less than a year after launch, with new hires from Lowe's Media Network, Roundel and Hy-Vee RedMedia.
Church & Dwight, Placer.ai and retail strategist Ian Scott will share fresh insights on omnichannel engagement, consumer behavior and the future of the physical store.