Retail Media

The new entity has debuted a new retail media and merchandising touchpoint.

In this webinar, Gopuff and General Mills will discuss how they are solving the off-property and conversion challenges to influence buying decisions by addressing the user experience and improving off-property ad performance.

Explore the brand's Amazon Premium Beauty Store and how it's incorporating the Buy with Prime feature on its own DTC website.

The actionable tips include optimizing media mix and focusing on incrementality, writes Daniel Cinquegrano of Goodway Group.

Learn about the companies’ integration formed to help CPGs improve their commerce media efforts in real-time.

See event speakers and agenda topics from the Feb. 19 event, and register for our May 6-8 Retail Media Summit in Rosemont, Illinois. 

The week of Feb. 3 is one that we'll talk about with pride, as months of hard work came to fruition with the release of two retail media research reports.

The new integration offers retailers and CPGs a way to distribute sponsored samples using data to target relevant consumers.