Retail Media

Learn how the beverage company partnered with the retailer's media network and Vestcom for effective in-store media activation.

The RMN's automated, AI-driven weekly summary, "Agent Monday," is part of a wave of updates focused on helping CPG brands stay nimble as consumer trends change and access data and insights faster.

Mark your calendar for Path to Purchase Institute events in 2026.

Learn how brands are fighting fraud and building stronger connections, writes The Coupon Bureau's Brett Watson.

Mark your calendar for Path to Purchase Institute awards programs for 2026.

Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels.

Osmos used internal data gathered from more than 4,000 advertisers and 30,000 campaigns to analyze how AI is being used by both established and emerging companies and the challenges they face to further implementation.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

The move strengthens fulfillment capabilities, personalization and retail media opportunities for brand partners.