The U.S. in-store digital media provider has hired a retail media expert focused on European, Middle Eastern and African markets to expand its global footprint.
The launch adds to Dollar General Media Network's existing portfolio of in-store advertising solutions, including digitally connected in-store shelf tags and signage.
With linear TV on the decline and retail media emerging as the center of the advertising universe, Andrew Lipsman opened P2PI’s Storefronts with a call to action for brands to recognize the reach and creative opportunity the physical store offers.
Snipp Interactive created an infographic spotlighting key areas of shopper marketing that are being impacted by AI and examples of companies innovating in these areas.
The membership-based online grocer is leveraging Instacart’s Carrot Ads technology to run and sell ad placements for brands on its own e-commerce site and app.