Newly added panels will explore top issues facing marketers, from organizational alignment and shopper behavior to the realities of agentic commerce, next week in Toronto.
As retail media grows more complex, the words we use matter more than ever. Here’s why P2PI has long favored precision over buzzwords, and how that philosophy continues to shape our coverage, research and events.
P2PI's peer collectives connect you with fellow industry professionals and marketing leaders to exchange insights and solve problems to current issues.
The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.
The company is poised to accelerate growth and expand adoption of its measurement and commerce portfolio management solutions across brands, agencies and retail media partners.
As AI reshapes how shoppers discover and choose products, brands, platforms and retailers are racing to turn signals, conversations, and intent into measurable growth.
With AI and agentic commerce set to upend how products are found, measured and valued, NIQ’s Liz Buchanan is pushing for stronger data governance, smarter signals and industry-wide standards to keep brands competitive.
