Retail Media

Discover how to scale a challenger brand and leverage AI-powered influencer marketing at P2PI’s fifth annual RMS in Chicago, June 2-4.

Ten executives from companies such as Netflix, Heineken and Dick's Sporting Goods will help guide Big Happy’s growth in omnichannel advertising and CGI-driven creative technology.

Barrows and Qsic are integrating digital and first-party retail data from real-world transactions to measure performance.

New campaign platform for Loblaw discount banner aims to tell new customers exactly what it offers.

Target, Kroger, Albertsons and others shared retail media-related advancements and news during the month.

From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.

Shoppers in that country remain anchored to the physical aisle, while AI assistants struggle to gain a foothold, according to P2PI's latest shopper research.