Retail Media Networks

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement.

The co-op’s retailer media network and immersive store format are working in tandem to drive sales growth and deliver targeted engagement opportunities for brands.

Latest partnership allows brands in sectors such as travel and finance to target shoppers using digital and in-store data.

Kroger, Target, H-E-B and others shared retail media-related advancements, collaborations and news during the month.

Brands that lean into their audience insights are seeing better strategies and growth.

The Midwest grocer accelerates its retail media evolution through multiple partnerships.

The Minnesota-based grocer is entering the retail media arena through a partnership with Digits Agency.

New structure positions Kroger Precision Marketing as an end-to-end growth engine for brands, with data science and technology at its core.

The retailer media network is investing in new capabilities, including self-service, DOOH and experiential in-store activations.