Mondelez International teamed up with Albertsons’ retailer media network last fall on a program to convert reach into revenue through in-store activation around the Sargento Cheese Bakes snack brand.
Insights provided the rationale for a sprawling holiday-themed sensory program at Target — one grounded in a full-funnel approach to connecting retail media exposure with in-store activation.
Travel stop retailer says its retailer media network is gaining traction less than a year after launch, with new hires from Lowe's Media Network, Roundel and Hy-Vee RedMedia.
Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.
A member-exclusive report on Walgreens’ strategy to connect physical merchandising to larger efforts focused on health and wellness as well as seasonal and cultural moments.