Retail Media Networks

P2PI chats with Stratacache's Chris Riegel on location at Retail Media Summit UK in London.

Pamela Young of CVS Media Exchange shares insights and takeaways from new research conducted in partnership with the P2PI on loyalty programs and the drivers of customer loyalty.

CMX Private Marketplace helps brands manage Sponsored Product campaigns with expanded targeting capabilities and offline sales insights.

Programmatic audio ads are available to select ad partners in more than 6,900 stores across the U.S. — with additional locations coming.

Gulp Radio will roll out to 5,000 stores by the end of 2024 and to more than 12,000 stores by the end of 2025, including all 7-Eleven, Speedway and Stripes stores.

Inflation has caused prices to shift so much over the past two years that The Clorox Co. felt it needed a better perspective on the optimal cost of its products. In the spring, it turned to Kroger’s retail data science company for help.

Catch up on what you missed at the Path to Purchase Institute and SMG event in London.

UB Media will allow brands and service providers, such as Hulu, PayPal and DoorDash, to advertise relevant offers and messages at the post-purchase moment.

The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers.