Retail Media Networks

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.

P2PI chats with the retailer's Eliza Ollinger on the launch of its media network, AI's role in the retail media landscape and chicken season.

The data science company reveals a partner and additional features to its retail media platform.

Building on its first off-site retail media campaign last year, Costco has entered into a number of similar campaigns with roughly 10 different partners.

Chewy has upgraded its Chewy Ads retailer media network to help brands better engage with its most loyal shoppers. 

The midyear launch should also create opportunities for its Best Buy Ads retail media arm.

A new partnership is the retail giant’s latest move to enhance personalization and the omnichannel experience through its retail media arm.

The Mondelez International brand partnered with Albertsons Cos. in September for a campaign meant to help Gen Z navigate first jobs.

Dedicated endcaps stocked the probiotic brand's supplements following its launch on Amazon earlier in 2024.

Skai tapped P2PI to field an online retail media survey picking the brains of retailer executives.