Retail Media

CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.

Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

Here are specific examples of retailer media networks leveraging audio to drive performance, writes SiriusXM's Adam Ross.

New feature allows advertisers and marketplaces to utilize their existing self-service infrastructure to deploy and oversee digital screen campaigns within physical stores, just as they do with onsite media.

The board selected this c-suite executive to lead once Corie Barry steps down on Oct. 31.

Mazza will lead North American growth for the company, focusing on accelerating new business, and strengthening relationships with key retailers, brands and industry stakeholders.

Keurig Dr Pepper is the launch partner for the retailer media network partnership.

Here's how an API feed will create greater connectivity for the retailer between business and key media partners.

The latest updates center on extending MAP deeper into physical environments, including in-club audio ads, fuel pump screen ads and an expanded slate of “Omni Experiences.”

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.

Here's why marketers are placing more emphasis on cross-channel storytelling, according to Big Happy's Gabby Stoller.