Retail Media

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The solution offers self-serve tools designed to drive growth across the marketplace.

The new solution leverages a data-first approach and a proprietary metric to deliver scale, relevance and measurable sales outcomes for creator content.

Leaders from Chomps, Walmart Connect, DoorDash, CVS, Albertsons, Nestle and elsewhere will take the stage at P2PI's annual event, June 2-4 in Chicago.

The partnership brings immediate point-of-purchase digital screens to 208 stores across three states as part of a full-funnel strategy.

Nearly half of the consumer product executives surveyed say influencing algorithmic recommendations will be critical within five years, but only 21% feel prepared to deliver.

The new measurement tool analyzes 52 weeks of campaign-driven buyer behavior to quantify long-term impact, focusing on new, repeat, lapsed and loyal customers.

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.

Brands on the Dollar General Media Network will be able to plan, execute and measure full campaigns through a partnership with Kevel and The Trade Desk.

With the convergence of media, commerce and entertainment, TV is becoming an immersive storefront, a Circana study shows.