Product Extensions

The Target Beauty Studio will launch on Sept. 10 in more than 600 stores and online at Target.com.

Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery.

The platform launch follows last year's brand refresh.

The Colgate-Palmolive brand offers a sensorial upgrade to brushing, explains how it’s different, and owns the storytelling.

The brand’s customizable lid is part of a limited-time bundle for peak grilling season.

The refresh introduces a lime-first formulation, bolder packaging and a new campaign designed to attract younger consumers.

Branded activations in South Carolina and Ohio include a guided scent journey and interactive activities to help visitors experience its in-house perfumery.

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. 

Singer Hailee Steinfeld fronts an omnichannel campaign designed to deliver a sensorial fragrance experience for shoppers. 

The cocktail brand leverages actress Parker Posey for the social-first effort that includes entertaining ideas and a national sweepstakes offer.