Personalization

In part 3, we examine which technologies are gaining traction across retail channels, and look ahead at the promise of AI assistants and personalization.

Amazon is leveraging fresh grocery fulfillment, agentic AI and ultra-fast delivery to drive massive cross-category shopping and campaign performance.

The retailer is developing a gateway for AI-powered shopping, while Walmart and Sam’s Club Connect execs point to opportunities for brands to influence product discovery in conversational experiences.

Epsilon's Gillian MacPherson explains how aligning customer identity and data across teams improves personalization and measurement without needing a complete organizational overhaul.

A Snipp consumer report examines how AI is reshaping product discovery, promotions, purchase decisions and brand loyalty.

Brandmovers' Jen Kunz shares what brands can learn from the uncomfortable overlap between two disciplines.

Retailer's chief digital officer detailed AI strategy at Groceryshop event.

Conversations at Groceryshop revealed how brands can and should rethink product discovery to earn a place in AI-enabled recommendations.

Omni-Impact update also adds four new ad channels to track.

The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers.

Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale.

Turner joins the grocery giant from The Fresh Market, where she led marketing for nearly two years.