Personalization

The P&G-owned beauty brand has added generative AI and predictive modeling capabilities to its 10-year-old Skin Advisor platform.

AWG's partnership with RSA America expands loyalty, e-commerce, mobile, retail media and AI capabilities.

Learn how consumers can use the chat-style tool to get product recommendations for their gift-giving occasions.

CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

Former Google exec tasked with advancing data-driven, consumer-centric marketing in everyday health initiatives.

Learn how the AI assistant can access product price history, transcribe handwriting and make purchases on other sites.

Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain.

Gemini-enabled innovations make it easier for consumers to find products and buy across Google surfaces and the retailer’s digital channels.

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.