Personalization

From Amazon’s redesigned Dash Carts at Whole Foods to Walmart’s nationwide ESL rollout, automation has reached a tipping point in the grocery channel.

Recommendation feature boosts AI shopping relevancy by up to 60%, Criteo says.

The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.

Here are three strategies for OTC brands to craft a shopper-first approach, writes Sharon Glass of InMarket.

Known as DaVinci Commerce, the solution will help brands and retail media networks through its agentic and generative AI capabilities.