Packaging

The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media.

One campaign won an OmniShopper Award in the "Packaging" category.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

The sparkling water market is far from flat.

Here's a snapshot of an industry leader from the P2PI member community.

In this on-demand video, experts from Quad dive into the evolving landscape of consumer attention, the power of non-conscious decision-making and the need for agile testing methodologies.

From Project Gigaton to new packaging rollouts, the CPG giant is aligning innovation with retailer climate goals.