7Up Unveils Major Brand Refresh The refresh introduces a lime-first formulation, bolder packaging and a new campaign designed to attract younger consumers. Inside Chobani's Full-Funnel Campaign With U.S. Soccer This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers. Reese's Oreo Marks One Year With Nostalgia-Fueled Campaign The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. General Mills Celebrates 55 Years of Monsters Cereals A collaboration with The Jim Henson Co. brings limited-edition packaging to stores, along with digital engagement that encourages consumer creativity. General Mills Celebrates 30 Years of Giving Back The company's "Saved by the Box Tops" campaign brings retro-inspired packaging to stores and invites consumers to look back on its Box Tops for Education partnership. Sprite Campaign Celebrates Six Decades of Hip-Hop The brand uses limited-edition cans and a digital experience to take consumers through the genre’s history. Hormel Unveils 'Playful' Collaboration With Hello Kitty The “Tour de Sizzle” campaign pairs the Spam brand with the children's entertainment property, offering consumers a limited-edition collectible can. Heinz, Heineken Unite for Summer Campaign Unique limited-edition packaging celebrates the two well-known brands. Colgate Product, Packages Leverage Harry Potter Magic Themed products encourage consumers to establish good habits while connecting with the franchise and its fans. Sharpie, Elmer's Support 'Toy Story 5' Brands offer a limited-edition collection of creative tools inspired by the film's colors and characters. 1 2 3 4 5 Next Last
