Packaging

The company's "Saved by the Box Tops" campaign brings retro-inspired packaging to stores and invites consumers to look back on its Box Tops for Education partnership.

The brand uses limited-edition cans and a digital experience to take consumers through the genre’s history.

The “Tour de Sizzle” campaign pairs the Spam brand with the children's entertainment property, offering consumers a limited-edition collectible can.

Unique limited-edition packaging celebrates the two well-known brands.

Themed products encourage consumers to establish good habits while connecting with the franchise and its fans.

Brands offer a limited-edition collection of creative tools inspired by the film's colors and characters.

Confectionery company provides limited-edition products accompanied by digital and social engagement.

Menasha Packaging explores where adoption is accelerating, how brands are using transparency codes today, and how industry shifts could expand the role of 2D codes across commerce.

The company's "United Tastes of America" activation aims to bring consumers together for memorable summer moments. 

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.

The iconic brand’s fans are invited to a daylong event featuring interactive experiences.

Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities.