Packaging

The prebiotic soda brand partnered with the Grammy-nominated rapper to launch a Post Malone wild berry flavor exclusively at Kroger.

Companies that embrace the technology now could have a competitive edge to optimize strategies, says Richard Bell of Behaviorally.

Unilever’s supplement brand launched its first ever limited-edition seasonal collection as a Target exclusive.

Each month, we will showcase small samplings of eye-catching displays and themes from P2PI’s robust Image Vault. Here are unique displays tying into the spooky season.

Cross-platform TV measurement company iSpot has revealed the top brands by share of TV ad impressions on both streaming and national linear this year.

Research from B2B wholesale marketplace Faire found that many retailers are planning extra perks for in-store shoppers, such as DIY workshops, holiday markets and other events.

The grocer's campaign touts a new tagline via various marketing materials, including in-store signage, online videos, billboards and digital displays.

Here's a snapshot of an industry leader from the P2PI member community.

Mars Inc. is activating its National Football League sponsorship with an instant-win game running at Circle K.

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.