P2PI

Jamie Armstrong, GM of media intelligence at Loblaw Advance, will explore why in-store retail media has historically lagged other retail media channels in measurement, rigor and strategic investment.

Leaders from Loblaw Advance, Canadian Tire and Environics Analytics will unpack what’s emerging as RMNs move beyond early experimentation.

P2PI’s fourth annual awards program honors top commerce marketers who are pioneering retail media. Nominate a colleague or peer by Feb. 20!

Mark your calendar for Path to Purchase Institute awards programs for 2026.

The Path to Purchase Institute offers a variety of educational resources for industry professionals.

The Path to Purchase Institute gathers influential thought leaders across the commerce marketing discipline by hosting small, closed-door groups for learning and sharing.

Mark your calendar for Path to Purchase Institute events in 2026. Members receive discounts on registration.

Leaders from Blount Fine Foods and Breaktime Media will discuss connecting commerce content, social and in-store.

From Campbell's to Ferrero to Dollar Tree, inductees represent diverse brands and marketing disciplines.

We're keeping the entry window open through Friday, Aug. 15. The program celebrates the year’s best marketing activations and packaging.