P2PI

The June event returns to downtown Chicago, with speakers and deep-dive insights from top CPG brands and retailers.

As retail media grows more complex, the words we use matter more than ever. Here’s why P2PI has long favored precision over buzzwords, and how that philosophy continues to shape our coverage, research and events.

Transcontinental will break down how creative strategy and design-led thinking can drive stronger retail media outcomes.

Jamie Armstrong, GM of media intelligence at Loblaw Advance, will explore why in-store retail media has historically lagged other retail media channels in measurement, rigor and strategic investment.

Leaders from Loblaw Advance, Canadian Tire and Environics Analytics will unpack what’s emerging as RMNs move beyond early experimentation.

P2PI’s fourth annual awards program honors top commerce marketers who are pioneering retail media. Nominate a colleague or peer by Feb. 20!

Mark your calendar for Path to Purchase Institute awards programs for 2026.

The Path to Purchase Institute offers a variety of educational resources for industry professionals.

The Path to Purchase Institute gathers influential thought leaders across the commerce marketing discipline by hosting small, closed-door groups for learning and sharing.

Mark your calendar for Path to Purchase Institute events in 2026.