P2PI

A panel of leaders from Kellanova, Hershey and Proximo Spirits will discuss unifying social, digital and physical touchpoints and the key to capturing brand impressions.  

CPG and industry leaders from Mondelez International, Colgate-Palmolive, Birdzi Inc. and SideChef will explore the role of AI in CPG marketing efforts, including utilizing data and profiles to meet consumer needs.

At the November event, leaders from the companies will unpack the digital journey of typical hybrid shoppers, what’s important to them, what drives their behavior, and how that has evolved over time.

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.

Leaders from the two companies will explore important tactics and strategies, and share success stories from brands at the November event outside of Chicago.

Shopper marketing leaders from the two brands will join Mars United Commerce and P2PI to discuss how they worked together to elevate the breakfast occasion and target consumers turning to private labels.

P2PI’s CONNECT Hosted Buyer Program unites brands and solution providers for our version of VIP corporate speed dating. The next opportunity will take place in November at P2PI LIVE & Expo.

Shopper experience and e-commerce leads from the petcare giant will give an inside look at the collaborative work being done at its retail innovation center in a discussion led by WD Partners.

Expert researchers will explore emerging trends redefining consumer behavior and the growing influence of digital innovation on Nov. 13 in Schaumburg, Illinois.

Mark your calendar for Path to Purchase Institute events in 2024.