Turning Discovery Into Demand: DoorDash Ads, Chomps Talk Customer Acquisition

As retail and commerce media evolve, retail and CPG leaders are rethinking how discovery translates into measurable customer acquisition. In an environment shaped by high-intent searches and shifting shopper behavior, many are left wondering what it actually takes to turn moments of discovery into sustained growth.

In a recent Progressive Grocer webinar, Katie Daleo, GM of CPG ads at DoorDash, and Alexa Chavez, director of e-commerce at Chomps, discussed practical insights for actively navigating the shift toward commerce-driven growth, and also how Chomps has seen success using the test, learn, and scale method within commerce environments.

See the entire discussion below.