Media Advertising

Recent retail news includes Lowe's renewal of its NFL sponsorship, and a Kroger-Albertsons agreement to sell off overlapping stores.

The mass merchant tied in to the Aug. 2 theatrical release of "Teenage Mutant Ninja Turtles: Mutant Mayhem" by spotlighting licensed SKUs, including two exclusives.

Recent retail news includes Aldi's purchase of Winn-Dixie and Harveys Supermarket, and 7-Eleven unveiling an updated mobile app.

Recent retail news includes Target promoting a company veteran to chief marketing officer, and Walmart answering the question, 'What would Barbie buy?'

Ever wondered what impact flighting your advertising has on ROI? Using data from the Keen Platform, we took a look at two different flight schedules to show the impact of these schedules on net profit. We compared continuous marketing to a 2 and 4 week flight schedule.

Enabled by Snowflake and VideoAmp, the clean room offers Omnicom clients a holistic view of their video investments using data from NBCUniversal, Paramount and Warner Bros-Discovery and first-party data from Albertsons.

Procter & Gamble dandruff shampoo brand Head & Shoulders launched a limited-ingredient Bare line in May exclusively at Walmart.

Other recent retail news includes Instacart's growing partnership with Pacvue, and 7-Eleven unleashing a new look and ad campaign for its Slurpees.

Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers.

The brand recently wrapped a massive “Flipping the Status Quo” campaign spotlighting its female spokescandies that was intended to empower women.