Media Advertising

Over the next 18 months, retail media investments will largely focus on building omnichannel capabilities to bridge the online and offline gap, according to a Grocery Doppio study.

Target partnered with 11 petfluencers to launch its first collection for pets and pet lovers on Sept. 21.

P2PI chats with Clear Channel UK's Colin Horan on location at Retail Media Summit UK in London.

Join influential minds in retail and advertising for an evolved one-day experience designed to explore and redefine retail media's landscape in Canada and beyond.

Out-of-home ads are poised to play an essential role in generating authentic brand connections, writes Terry Monday of Imagine.

Here's a snapshot of an industry leader from the P2PI member community.

Programmatic audio ads are available to select ad partners in more than 6,900 stores across the U.S. — with additional locations coming.

Gulp Radio will roll out to 5,000 stores by the end of 2024 and to more than 12,000 stores by the end of 2025, including all 7-Eleven, Speedway and Stripes stores.

The event, Nov. 12-14, will provide an array of insights and expert analysis on data-driven approaches, fragmentation, diverse consumers, evolving market dynamics and more.

Catch up on what you missed at the Path to Purchase Institute and SMG event in London.