Media Advertising

Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February.

The Canadian discount grocer gets retro with latest ad spots.

The Canadian grocer's strategy highlights the joy of shopping its stores.

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

The playbook provides the tools, frameworks and strategies required to stay competitive and make better data-driven decisions.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

The report leverages Keen’s Marketing Elasticity Engine to analyze trends across social media, retail media networks, digital and display, and compare the impacts based on brand size and level of investment.

Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.

CVS Health is all in on in-store retail media, stressed Parbinder Dhariwal, VP, general manager, at CVS Media Exchange (CMX), during a breakfast discussion at CES in Las Vegas.

Sprite Vanilla Frost SKUs received secondary merchandising space on an account-specific floorstand.