Media Advertising

The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders.

Here's a snapshot of an industry leader from the P2PI member community.

Goodway Group's Tim Hurd explains why CMOs need to shift their focus past simply getting consumers to their website, landing page or product detail page.

Walmart will beta test a solution in the next few months that allows select Walmart Connect advertisers to directly plug in and access Vizio connected TV inventory.

Special K’s pilot campaign in U.K. tackles declining brand volume and value by testing a new growth strategy.

Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February.

The Canadian discount grocer gets retro with latest ad spots.

The Canadian grocer's strategy highlights the joy of shopping its stores.

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

The playbook provides the tools, frameworks and strategies required to stay competitive and make better data-driven decisions.