Media Advertising

P2PI’s third annual awards program honors top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by Jan. 31!

In this webinar, EFI's Kerry Sanders explores and substantiates on-box advertising as an emerging ad channel with potential. The discussion includes categories, concepts and examples of OBA campaigns.

P2PI's Patrycja Malinowska and SMG's Sam Knights and Sean Crawford reflect on this past year and what's to come in the commerce marketing industry.

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

One campaign won an OmniShopper Award in the "Packaging" category.

The warehouse giant admits it's still the early days, though.

The rising interest and viewership of women's sports presents a compelling opportunity, says VML's Emily Habeck.

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns.

P2PI will present the research at its second annual Retail Media Summit Canada, Feb. 19 in Toronto.