Media Advertising

The goal is to improve programmatic campaign performance on the open internet with retail media data.

The growth formula for CPGs includes organizational alignment and a testing culture, writes Meg Winters of Goodway Group.

With AI-powered insights, Hershey refines its creative playbook for platforms like TikTok and YouTube — without compromising brand identity.

The campaign is the Loblaw banner's ode to Canadian unity and strength.

Spots take a lighthearted look at quirks of Canadian customers.

The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders.

Here's a snapshot of an industry leader from the P2PI member community.

Goodway Group's Tim Hurd explains why CMOs need to shift their focus past simply getting consumers to their website, landing page or product detail page.

Walmart will beta test a solution in the next few months that allows select Walmart Connect advertisers to directly plug in and access Vizio connected TV inventory.

Special K’s pilot campaign in U.K. tackles declining brand volume and value by testing a new growth strategy.