Clearly Canadian Launches Ad Campaign Starring Shania Twain The spot taps into 1990s nostalgia and Canadian identity as it reminds the viewer the brand is available in stores. Instacart, Pinterest Team Up to Boost Brand Campaigns Learn how the two companies are enhancing shoppability using first-party data. Instacart Expands Trade Desk Partnership to Enhance Targeting, Measurement The goal is to improve programmatic campaign performance on the open internet with retail media data. Beyond the Divide: How Modern Marketers Can Finally Unite Brand and Demand The growth formula for CPGs includes organizational alignment and a testing culture, writes Meg Winters of Goodway Group. Hershey Optimizes Social Media Content With AI With AI-powered insights, Hershey refines its creative playbook for platforms like TikTok and YouTube — without compromising brand identity. Michael J. Fox Voices Real Canadian Superstore's Newest Ads The campaign is the Loblaw banner's ode to Canadian unity and strength. Instacart Campaign Promises 'Groceries That Overdeliver' Spots take a lighthearted look at quirks of Canadian customers. PetSmart Gives Its Loyalty Cardholders Extra Treats The retailer made March "Treats Rewards Members Month" to provide extra value to its loyalty cardholders. Q&A: Missy Tiller of SheSpeaks Here's a snapshot of an industry leader from the P2PI member community. The Post-Click Journey: Why CMOs Must Think Beyond Goodway Group's Tim Hurd explains why CMOs need to shift their focus past simply getting consumers to their website, landing page or product detail page. First Previous 1 2 3 4 5 Next Last
