Market Research

Research from The Harris Poll and Quad highlights opportunities for marketers to use in-store experiences, print and packaging to build shopper trust and loyalty amid digital fatigue.

See what 800 U.S. adults had to say, according to data from Breaktime Media.

A Snipp consumer report examines how AI is reshaping product discovery, promotions, purchase decisions and brand loyalty.

Notable P2PI in-store headlines include an in-depth look at Mariano's and two P-O-P showcases.

Recent research finds half of shoppers are avoiding products with front-of-package warnings.

His career work has been to translate complexity into clarity, connect insights to action, and bring teams together around the shopper and the customer.

P2PI unpacks new proprietary insights into the economic, technological and market forces shaping the Hispanic consumer segment.

An IAB-Grocery TV survey found that scale, measurement and cross-functional ownership remain barriers to greater investment. 

VML report looks at AI's impact in shaping the retail industry and how CPG companies can change how consumers discover and purchase products.

The confectionery giant is shifting to an always-on strategy at retail while driving growth among low-income shoppers.

An Acosta Group study uncovers what brands and retailers need to consider when developing strategies to reach consumers.

This infographic examines how shoppers respond to in-store experiences and media, where brands see the greatest opportunities, and three strategies for expanding retail media inside the store.