The retailer next plans to incorporate virtual trials for additional hair categories, such as wigs, and is exploring how the virtual try-ons could be connected to in-store styling services.
7-Eleven is partnering with Red Bull, Mars Inc.’s Snickers and Ferrara Candy Co.’s Trolli for a promotion that will award 50 winners with a VIP experience at the college football game of their choice.
The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.
