Digital Marketing

Out-of-home ads are poised to play an essential role in generating authentic brand connections, writes Terry Monday of Imagine.

Pamela Young of CVS Media Exchange shares insights and takeaways from new research conducted in partnership with the P2PI on loyalty programs and the drivers of customer loyalty.

The partners will start piloting this joint in-store solution in multiple retail locations across the U.S. in early 2025.

The first “Charcuterie Chalet” will be open to the public on Dec. 4-5 to provide consumers with holiday inspiration.

CMX Private Marketplace helps brands manage Sponsored Product campaigns with expanded targeting capabilities and offline sales insights.

The actor, author and influencer launched a collection of kitchen products, snacks and gifts exclusively at Target on Sept. 29.

We honored the winners of our fourth annual awards program at a special breakfast ceremony at P2PI LIVE & Expo in Chicagoland. Check out a gallery from the event!

The solution is designed to help CPG brands create an always-on, interactive destination to engage and reward shoppers.

Quality and flavor rank above cost when purchasing items for the turkey-themed holiday, according to data from Breaktime Media.

Reddit advertisers can now access InMarket Lift Conversion Index insights to measure campaign impact, including store visits and sales lift.