Digital Marketing

The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports. 

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

The beverage manufacturer is partnering with the drugstore chain for an online holiday recipe hub.

P2PI chats with LiveRamp's Hugh Stevens on location at Retail Media Summit UK in London.

The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns.

P2PI will present the research at its second annual Retail Media Summit Canada, Feb. 19 in Toronto.

The deal will help advertisers reach and serve shoppers in new ways, including TV and in-home entertainment and media experiences, through Walmart Connect, the retailer’s retail media arm.

CVS Health, 7-Eleven, Grocery TV and others shared retail media-related advancements, collaborations and other news and perspectives during the month.

Instacart, 7-Eleven, Kroger, Metro and others unveiled store initiatives, updates and studies during the month.

P2PI chats with Stratacache's Chris Riegel on location at Retail Media Summit UK in London.