Digital Marketing

Google’s Gemini-powered AI tools are pushing retailers beyond pilots and into real-world execution across discovery, commerce and customer service.

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

Our Retail Intel Series features special retailer and brand guests in each episode. Join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.

Walmart, Amazon, Walgreens and others shared retail media-related advancements and news during the month.

The retailer will leverage wellness as a year-round engagement driver, pairing expanded assortments with in-store events and personalized discovery tools.

The solution allows brands and agencies to join first-party data with Instacart purchase behavior/signals to inform planning, activation and omnichannel measurement.

The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed.

Here are actions brands can take now to be competitive beyond the shelf, writes Goodway Group's Joe Frick.

"Interest Targeting" and category insights link dish preferences to packaged goods discovery and performance.

The updates signal Walmart’s push to evolve retail media beyond static targeting and reporting toward systems that can anticipate advertiser needs, recommend optimizations and act on them in real time.