The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers.
Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes.
New research reveals that while 37% of shoppers are buying more frequently due to personalized recommendations, a significant pullback in spending is expected in 2025.
The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.
Leaders from the two companies will explore important tactics and strategies, and share success stories from brands at the November event outside of Chicago.
