Digital Marketing

GSTV announced a series of leadership hires, promotions and board member updates as it sets its sights on continued growth.

Unilever positions the hair care brand as a luxury for consumers.

P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration.

Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection.

The return of the limited-edition flavor coincided with lunar events and encouraged consumer engagement.

Petco continued the trend of humanizing pets by encouraging shoppers to learn their pet’s zodiac sign and buy them associated apparel and toys.

Swiftly will power Merchants Distributors' web, digital circular and off-site digital circular amplification.

The grocer appealed to shoppers concerned about inflation by expanding its Locked-In Price program for 2026.

Retail Cities' Brian Owens shares opportunities for brands along the latest consumer journey.

The tools are designed to enhance cross-category shopping behavior and let advertisers reach consumers as they enter new verticals.